My name is Joshua Wagler and I am a co-owner of Edible Landscapes Design Ltd. This spring, we were going into our third season of business and ready for a level up. We had had some great successes, but systems and consistency had been an ongoing challenge. As a team of very strong-willed and independent individuals, we had plenty of opinions about how to best move forward, but we needed a common language, and even more so, qualified guidance from people who knew about our field, and really understood our challenges.
When I saw that Javan and Rob were leading this Regenerative Business Mentorship program, I knew that there was a lot we could learn from them. Both have been great leaders in a very similar industry to our own, and despite their success, I had a feeling they were still very “in-touch” with what it is like to be in the 3rd year of business. They weren’t TOO far ahead of us to forget what it’s like to be in our position.
Upon enrolling, we were not disappointed. In fact, I would consider the money that we invested to be one of the most important investments I have ever made. More than just creating a common language between everyone within the business, we got a behind the scenes look at what really makes a business successful. Rob and Javan genuinely cared about each and every person’s success, and at times I was actually amazed at how deeply they considered our questions, and how openly they answered them. Before we enrolled, we wondered if perhaps Javan and Rob shared TOO MUCH similarity with our own business, and even wondered if they would be holding back because of how similar our businesses are. Instead, they encouraged us to look deeply at ourselves and discover how unique we are, and to differentiate ourselves by being “more of ourselves”. They also armed us with an abundance of tools, resources, principles, and shared their direct personal experience in a way that has likely shaved many years off of our learning curve.
It was great to meet on a weekly basis, and to have this consistent timeslot carved out for working “on our business”, rather than always working “in our business”. Having audio recordings of podcasts and Q&A has been great… Everyone within our business listened to the podcasts many times before the Q&A. Once again, I can’t express enough how valuable the Q&A sessions were. It’s rare to be able to ask such detailed questions and have them considered and answered by people who really know what they are talking about.
One major takeaway was the rule of thirds, and how we had been investing almost 100% of our time “grinding it out”, rather than also building our reputation and sales process. Most strikingly, was realizing that our sales process and reputation has real value, must be invested in, and that money needs to come from somewhere. Our sales process has had a complete makeover, and beyond being SO much smoother and clear for our customers, it now requires a fraction of the mental/emotional energy that we were inputting before. The course has also encouraged us to put our money where our mouth is, and guarantee our work. Using systems developed during this course, we feel ready to offer a money-back guarantee for the first time. We’ve also learned to fire clients that don’t work for us, and be highly discerning about who we work for.
Since taking the course, we now have a smooth sales process that can be seamlessly implemented, even while answering an unknown number half-asleep in bed. In this particular instance, I was able to close a sale on a design job while charging 5x our previous design rate. The client is happy to pay this amount, and we are confident offering our money back guarantee because we are adequately charging for our diagnosis process. By valuing our time and skills, the quality of work we can offer has increased dramatically. We have turned away jobs in the $7k-$10k range because we could sense that the clients weren’t a great fit. Never before have we been in a position to do this, but now we understand that good fit is far more important than the financial rewards of a given job. We’ve also come up with systems will keep us going during the slow months, and ease the pressure during the busy times. The list of tiny shifts and resources are far too numerous to list, but they are all leading towards major long-term changes.
There is still lots of work to go, but we have a clarity, purpose, and foundation that feels great. What Javan and Rob are doing is absolutely excellent, and I am looking forward to part 2 of this Regenerative Mentorship Program. Once again, excellent program, run by two excellent people. I’m very grateful to have these individuals in my life, and even better, have them working together as a team. Bravo Gents. Thank you!
P.S. There were lots of great laughs during this course as well. I looked forward to the good vibes every week. Highly recommended.
Since taking the course, we now have a smooth sales process that can be seamlessly implemented, even while answering an unknown number half-asleep in bed. In this particular instance, I was able to close a sale on a design job while charging 5x our previous design rate.