Problem Hunting for Better Business

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Problem Hunting for Better Business

“Liabilities are a treasure trove to hone your business for the outcomes you can achieve for the people you want to work with.”  – Javan Bernakevitch

In this first episode of the Uncertified Rational podcast, we dig into how you can uncover your specific strengths and passions so that you can create a business that highlights what you do best. We speak about why interviewing experts in your field is so important to business success, and walk through some of our own experiences with clients. We share specific liabilities in the Regenerative Design space, as well as a host of resources and reading for further investigating concepts such as Antifragility, Cultural Capital, and the Value Proposition.

 

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Connect with Rob Avis on www.adaptivehabitat.ca.
Connect with Javan K. Bernakevitch here.

Selected Links From This Episode

Show Notes

  • What is a liability? [2:24]
  • What have we noticed about how people go into business? [3:30]
  • Why do we interview really smart people in our field? [6:03]
  • Why is it so important to know where your strengths and passion lie? [8:40]
  • How do you pull out the story behind your strengths and weaknesses? [10:33]
  • How do unexpected liabilities come out of the interview process? [13:00]
  • Why is it so important to figure out who the owners of the liabilities are? [18:27]
  • What are the problems we are good at solving in our businesses? [20:10]
  • What are the types of questions we use to interview with? [23:00]
  • Do these liabilities come out organically? [27:42]
  • Rob’s tips for recording interview outcomes [29:15]
  • Bonuses of interviewing [31:40]
  • Advice for competency at interviewing [35:00]
  • Key Liabilities in Regenerative Design – Javan [37:55]
    • Food Aggregating [40:00]
    • Rainwater [41:00]
    • Helping People Transition Through Destructive Cultures [42:00]
  • Key Liabilities in Regenerative Design – Rob [44:48]
    • Fire Shelter [47:20]
    • Rain and Stormwater [48:20]
    • Niches for Farmers [54:14]
  • Staying ahead of the liability curve [55:53]
  • If you could create a billboard on liabilities right now, what would it say? [57:18]
  • Resources for thinking about liabilities – Rob [58:29]
  • How Javan gets into books [59:29]
  • Resources for looking at liabilities – Javan [1:01:46]
  • We welcome questions and feedback – closing remarks [1:03:30]

People

Wes Jackson — Co-founder of The Land Institute

Tad Hargrave — Owner, Marketing for Hippies

Peter McCoy — Founder, Radical Mycology

Paul Stamets — Founder and President, Fungi Perfecti

Nassim Nicholas Taleb — Author, Antifragile

Diego Footer — Founder, Permaculture Voices

 

Want to dive deeper into business with Rob and Javan?

Join regenerative entrepreneurs and supercharge your business with the Regenerative Business Mentorship program.

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