The Monster of Urban Ignorance

The Monster of Urban Ignorance

Most folks think that food comes from the grocery store, while most niche, ecological food producers undervalue their product. In this episode, we explore how the ‘Monster of Urban Ignorance’–that is to say, the disconnect between most people and the understanding of what it takes to produce the food they eat–can be an absolute asset to businesses producing nutrient dense food. We take a hard look at how food metrics can serve as a common language for communicating value to your client base and set you apart in a Red Sea of conventional farms touting themselves as sustainable.

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Oregon State University Permaculture Design Student - Alberta, Canada